India's first verified FMCG subscription

You pay for real.
You may get fake.

Asli delivers only verified daily essentials — sourced from brand-authorized distributors, checked, packed, and sent to your family.

QR batch verification Brand-authorized sourcing Family subscription

Get early access

Join the waitlist. We'll launch city by city and notify families first on WhatsApp.

Free to join  ·  No payment needed

● 847 families already joined

Fake products are already inside Indian homes.

No one verifies authenticity at the point of sale today. That means families pay full price without knowing whether products are genuine.

68.7%Milk sold does not meet FSSAI standards
25–30%Of ALL products sold in India are spurious goods
1 in 4Consumers bought counterfeit FMCG last year
₹40,000 CrLost annually to adulteration and counterfeit FMCG
OilAttaMilk HoneyToothpasteSpices Baby ProductsSalt

Source: FSSAI National Survey · ASSOCHAM · Consumer Survey 2024

Why families will choose Asli

Simple. Safe. Verified.

Asli exists for one reason: to make sure the products reaching your kitchen are actually the products you paid for.

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Verified at source

We source only from brand-authorized distributors with a full invoice trail on every order.

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Scan before you trust

Each product carries the Asli Badge and QR so families can verify authenticity themselves.

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Monthly essentials, handled

Cooking oil, atta, toothpaste, salt, baby products — one verified family basket, fortnightly.

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Brand-backed channel

Asli is an official authorized channel — not another third-party marketplace with fakes.

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Safety for families

For baby products and food staples, authenticity is not a luxury. It is basic safety.

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Delivered with proof

Certificate-backed authenticity with every delivery. The verification layer others skip.

The Asli Box — What You Get

Your verified monthly essentials

Every category chosen because it has the highest adulteration risk in India. Verified at source. Delivered to your door.

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Cooking Oil

Saffola · Fortune · Sundrop
Very High Risk
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Wheat Flour (Atta)

Aashirvaad · Pillsbury
High Risk
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Packaged Water

Bisleri · Kinley · Aquafina
Very High Risk
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Toothpaste

Colgate · Dabur · Sensodyne
Very High Risk
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Salt

Tata Salt · Captain Cook
High Risk
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Baby Products

Pampers · Johnson's · Cerelac
Very High Risk

Coming soon: Honey · Ghee · Spice Packs · A2 Milk · Organic Atta

Join now. Launch sooner.

We're launching society by society, city by city. The stronger the waitlist in your area, the faster Asli goes live there.

No spam WhatsApp updates Founding family access

Stop buying blind.

Get notified the moment verified daily essentials become available in your city.

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