One in four everyday products in India isn't what the label says it is. Asli sources directly from brand-authorized distributors, seals every item with a tamper-proof badge, and delivers it straight to your family — nothing in between.
Counterfeit packaging today is identical to the original — same seal, same hologram, same price. The fakes aren't hiding in shady shops. They're on the shelf next to the real thing, in the same store you've trusted for years.
Diapers, formula and baby toiletries are among the most counterfeited categories in urban India.
A large share of packaged milk sold in India fails basic FSSAI purity standards.
Third-party sellers on e-commerce marketplaces list counterfeits right alongside genuine listings — with no way to tell them apart.
everyday FMCG products bought by Indian families last year turned out to be fake or adulterated.
We stand between the brand and your door, so nothing unverified slips through.
Every product is bought directly from a distributor the brand itself has authorized — never the open market.
A tamper-evident badge with a scannable QR code goes on before the product ever leaves our hands.
Pick your family's monthly basket. We deliver it on a fixed fortnightly schedule — no last-minute runs to the store.
Batch number, distributor, invoice, delivery date — scan the badge and see the full trail, instantly.
Quick commerce solved speed. Nobody has solved trust — until now.
We never buy from unauthorized wholesalers, no matter how good the price looks.
Every order comes with a scannable badge and a Certificate of Authenticity — not just a "trusted seller" badge on an app.
We work directly with brand-authorized MOUs, so the companies that make these products vouch for how we sell them.
We launch one apartment society at a time, so your neighbours are already vouching for us before we reach your door.
Fake packaging looks identical to the real thing — even experts get fooled. The badge is the one part a counterfeiter can't copy, because it's tied to a real, traceable batch. Try it below.
The badge breaks visibly the moment it's opened — so you know if anything was touched before it reached you.
Every badge is linked to an actual invoice and batch number — not a generic "verified" sticker.
No app needed. Point your phone camera at the QR code and see the result in seconds.
We started with the categories where fakes cause the most harm — and the most heartbreak.
India Gate, Daawat, Fortune — sealed and batch-verified.
Saffola, Fortune, Sundrop — sourced direct from the brand.
Colgate, Dabur, Sensodyne — no grey-market stock, ever.
Aashirvaad, Pillsbury — the atta your family actually asked for.

Tata Salt, Captain Cook — the flagship product behind our badge.
Pampers, Johnson's, Cerelac — verified before it touches your baby.
Before we wrote a line of code, we sat down with families across Bangalore to understand the problem first-hand.
Nearly everyone we spoke with had a personal story — a product they later found out was fake or adulterated, often discovered by accident.
Families already knew the risk. What they didn't have was a simple, trustworthy way to actually buy verified products.
Those platforms are built for speed — getting a product to you in minutes. None of them verify where the product actually came from before it's listed. Asli is built the other way around: we only sell what we've sourced directly from a brand-authorized distributor, sealed, and can prove is genuine. We deliver on a fixed schedule rather than instantly, because verification takes a little more care than a 10-minute delivery does.
It proves three things: the product was bought from a distributor the brand itself has authorized, it has a real invoice and batch number on record, and it hasn't been opened or tampered with since we sealed it. Scan the QR code and you'll see all of this for your specific order.
You're paying for verified sourcing, not a markup for its own sake. Our prices sit close to MRP — the small premium covers the badge, verification, and reliable delivery, not warehouse or dark-store overhead the way quick commerce apps do.
We're starting with one apartment society at a time in Bangalore, so we can get delivery and verification right before expanding. Join the waitlist with your society or area name and we'll notify you the moment we launch there.
Yes, anytime. There's no lock-in period — you can pause before your next delivery cycle or cancel altogether with no penalty.
That should never happen, but if the badge is broken on arrival or the QR scan doesn't match, we replace the item free of charge and investigate the batch immediately — no questions asked.
We're onboarding one apartment society at a time in Bangalore. Join the waitlist and we'll reach out when Asli launches near you.
Join the waitlist